[ Tips ] 一分鐘使用導覽
商品編號： IMD159 出版日期： 2002/01/01 作者姓名： Seifert, Ralf W. 商品類別： Other 商品規格： 24p 再版日期： 2006/05/29 地域： Europe;Germany 產業： Footwear;Apparel;Athletic & outdoor apparel 個案年度： 2001 - 2001
商品敘述：
Many companies are exploring mass customization as a way to demonstrate market leadership and capture price premiums. Examines Adidas'' recent ""mi adidas"" initiative, aimed at delivering customized athletic footwear to retail customers. Discusses the practical implications associated with expanding the initiative from a small pilot to a wider operation with retail presence. Enables the reader to evaluate an interlinked set of issues, from marketing, retailer selection, and information management through production and distribution, project management, and strategic fit. Offers three alternative routes for moving forward as of October 2001 and challenges participants to decide the future direction of ""mi adidas.
涵蓋領域：
Information management;Supply chain management;Project management;Distribution;Customization;Production
相關資料：
Case Teaching Note, (IMD160), 19p, by Ralf W. Seifert, Atul Pahwa
哪些人也有訂購？